How to be a Successful Silicone
Hydrogel Practitioner
Dr
Chantal Coles
Director and Co-Founder, Brennan Consultants Pty Ltd
Senior Optometrist, Coles & Brennan Optometrists
Senior Research Scientist, Brennan Consultants Pty Ltd
Secretary, MOST enterprises Human Research Ethics CommitteAcademic
Qualifications
Bachelor of Science (Chemistry) Marymount College, Tarrytown,
New York.Doctor of Optometry, New England College of Optometry,
Boston, Massachusetts.
Following the completion of her degrees, Dr Chantal Coles worked
as manager of a specialty contact lens practice in Montreal, Canada
and as a Research Optometrist at the Centre for Contact Lens Research,
University of Waterloo in Ontario, Canada. She now lives in Melbourne,
Australia where she co-owns two optometry practices and keeps extremely
busy with her numerous duties as a clinician, researcher, company
director and ethics committee secretary. |
|
Why Silicone Hydrogels? |
The international eye-care profession is
busy these days, adjusting to notable new challenges pertaining
to contact lens options in patient care. At the top of the list
and eliciting both the excitement and the caution of all concerned,
are silicone hydrogel contact lenses for 30-day continuous wear.
Contact lenses form an essential part of a sound eye-care practice.
Surveys of practitioners who actively promote contact lenses have
verified this effect, stating greater patient loyalty, increased
referrals per patient and a higher per capita annual return
than spectacle wearing patients only 1,2.
To a practitioner gauging a potential continuous wear patient
in office, a fundamental question arises: 'why silicone hydrogels?'
Towards the end of the nineties, contact lenses took an unfortunate
backbench to costly surgical alternatives such as LASIK.
However with time, the technology pendulum has wisely swung back
in the contact lens direction. Incredible advances have emerged
in biomaterial engineering and surface chemistry, allowing scientists
to generate a new breed of silicone hydrogel contact lenses. The
timing of arrival of these could not be better. As usual with
history repeating itself, the public has already grown weary of
sensational press reports of adverse outcomes with refractive
surgery, and is again showing a healthy interest in contact lenses
3.
Practitioners who market avant-garde technology appeal to the
public, by making the following simple, subliminal statement:
we are enthusiastic about our line of work and are proudly
offering the latest advances in the field. The savvy consumer
will quickly appreciate the value and convenience of continuous
lens wear.
The role of silicone hydrogel lenses in daily wear should not
be undervalued. They have been used in instances of dry eyes,
chronic hypoxic stress and as therapeutic bandage lenses. Due
to the ease of insertion and removal brought about by the rigidity
of the silicone material, some unsuccessful continuous wear patients
have even selected to use these lenses in daily wear frequent
replacement plans. Indeed, the lenses are so physiologically superior
to previous hydrogels, that one could find it difficult not to
recommend them as the lens of first choice to all patients.
|
The Practice and The Practitioner |
Education and commitment are essential attributes to promoting
continuous silicone hydrogel lens wear in practice. The knowledge
required to maintain good practice standards and to manage problems
potentially associated with silicone hydrogels is easily obtainable.
Practitioners need to yield to the advice of researchers in the
field, as they have the net advantage of years of preliminary
exposure to the new materials and to observation of the lens performance
in stringent clinical trials.
Information collected in trials, researcher impression and deductions,
discussions on every aspect of silicone hydrogel lens selection,
fitting, aftercare, and long-term effects are continually being
published and updated at international conferences. Local contact
lens associations, colleges and other licensing bodies also offer
continuing education seminars, workshops and lectures. Most conference
organizations also publish a compendium of presentations, abstract
books, journals, cd/dvd-rom, websites, newsletters etc
For a more comprehensive approach, various clinical books are
now available which give step-by-step instructions and information
on silicone hydrogel contact lenses. One such book edited by Vision Cooperative Research Centre (VisionCRC)'s
Debbie Sweeney and entitled "Silicone hydrogels: the rebirth
of extended wear 5" explores
every facet of this new modality from its history and origin through
its biochemistry, surface qualities, advantages, possible adverse
events, practice management and emergency contingencies. Current
educational textbooks edited for students in the fields of vision
and contact lenses also dedicate entire chapters to extended wear
and in particular, to continuous silicone hydrogel lens wear.
Another sensible and comfortable method of keeping abreast of
the silicone hydrogel topic, is by simply browsing this very website.
All recent data are made available soon after publication in a
methodical and unbiased manner. Furthermore, it provides an excellent
supplementary list of reference papers and access to a panel of
experts, which can assist practitioners in times of doubt or unease
about various lens-related issues.
|
Slit lamp examination of Silicone Hydrogel
wearer |
In a clinic, no additional equipment is required in a standard
consulting room when incorporating silicone hydrogel contact lenses.
The traditional bio-microscope and keratometer do just fine. On
the other hand, it is crucial for clinicians to be able to differentiate
changes taking place in the anterior eye. The easiest approach
for this is to refer to grading scales. Grading scales are self-explanatory,
easy to use and readily available either through their authors
or sponsors. At this time, 2 different scales are in circulation
and widely available to eye-care providers. For efficiency and
consistency, practitioners are better off familiarizing themselves
with one grading scale, and frequently assessing their own repeatability
in grading the various symptoms.
The "Guide to Corneal and Infiltrative Conditions6"
published by the Vision Cooperative Research Centre (VisionCRC)/ LV Prasad Eye Institute is also easy to
understand and is excellent for gauging conditions related to
continuous wear, such as CLPU, CLARE, SEALS, microbial keratitis
etc
The guide can be downloaded as a PDF from this website
or obtained through direct correspondence with the Vision Cooperative Research Centre (VisionCRC).
|
Staff and Patients |
As with most matters relevant to new technology,
and regardless of how good a clinician is, one of the most unpredictable
and potentially legally harmful aspects of clinical practice is
human error. A simple act of forgetfulness, such as not
checking a message bank or turning on an answering machine can
have disastrous repercussions. Clinicians can use this opportune
time when introducing new technology to their staff and patients
to review all systems in place, test staff knowledge and skills
and tighten the monitoring of patient care and compliance. The
most important items worth noting are: 4,5
- Practitioners need to ensure careful and optimal patient
selection in fitting silicone hydrogel lenses for extended wear.
Clearly patients with chronic ocular disease or difficulty accessing
emergency care are not suited to extended wear of any kind.
However, many other subtle difficulties such as environmental/occupational
hazards exist, which will easily be brought out through a careful
case history.
- Continuous wear patients should be able to consult an eye-care
practitioner at all times. Mobile/cell phones or pagers are
far more effective in this regard than message banks or answering
machines, where there can be a considerable delay in accessing
messages or worse, messages can accidentally be lost or erased.
- Eye-care professionals are ultimately responsible for the
actions of their employees. Practice personnel need to be well
versed in the triage of incoming patients and telephone calls,
need to be familiar with key symptoms of acute adverse events
and must know how to act when faced with such events.
- Patient aftercare visits should be set for regular intervals,
monitored, enforced as much as possible within guidelines, and
mainly must be well documented. Patient compliance needs to
be re-assessed and re-emphasized at each visit
- All records must be kept in good order and frequently audited
for obvious inaccuracies or updating. Documentation of the various
types suggested in the current literature is highly recommended
4,5.
|
Marketing |
Once practitioners have incorporated silicone
hydrogel continuous contact lens wear into their practice, the
last thing to do then is to get proactive in expanding and promoting
this. A few suggestions based on recent surveys are offered below,
which can be tailored to any practice, without the need for expensive
advertisements:
- Regular staff meetings can be used to keep staff members in
the loop, ensure good communication, enhance teamwork and get
employees committed to the concept of silicone hydrogel continuous
wear.
- Patient questionnaires are a good way to get feedback from
new silicone hydrogel lens wearers. Systems need to be put in
place to address concerns and very importantly, to let patients
know how these concerns have been dealt with.
- Practice newsletters highlighting silicone hydrogel contact
lenses and their benefits can be strategically placed in waiting
areas and/or sent out with recall notices.
- Dispensing and consulting room walls may be used to feature
silicone hydrogel contact lenses, 30-day continuous wear, and
a clinician's own expertise and specialty in this field.
- Recompense by way of discounts or other special offers to
patients for word of mouth referrals seems to have become a
popular trend with some practitioners. However, it is up to
individuals to decide whether this option is suited to their
practice.
|
In Conclusion |
To the question of "how to be a successful
silicone hydrogel practitioner", the following answer applies:
First, the concept of silicone hydrogel contact lens wear must be
understood and accepted. Second, knowledge base and office organization
need to be upgraded to accommodate the various aspects of this lens
wear modality. Third, practitioners need to convey their confidence
and promote their work. Finally and obviously, as applies with any
type of practice, every measure necessary must be employed to keep
patients healthy and happy. As popular wisdom has it, the key to
a good contact lens practice is to ensure that patients eyes always
"feel good, look good and see well."
|
|